Chantal Cutter
Personal Branding
Branding Strategy
Social Media Management
Content Creation
Mlebourne
Chantal Cutter is the founder of Cutter and Co., a Melbourne-based financial services business with over 20 years of industry experience, five-star client reviews, and a strong community focus through their pay-it-forward program for medical professionals. She's also the founder of RAW Atelier, a luxury wig brand born from her personal breast cancer journey, built to empower women going through the same thing.
Summary
Chantal Cutter brings over 20 years of experience in the finance and home loan industry to everything she does. But what sets her apart has nothing to do with credentials. She survived triple negative breast cancer, and that reshaped the way she lives, leads, and chooses what she says yes to. Our job is to make sure the world sees the full picture of who she is, not just what she does.
Challenge
Finance is one of the hardest industries to make human on social. Most brokers lead with rates and products. Chantal leads with her story, her values, and a genuine belief that lending should be intentional. The challenge was building a content ecosystem big enough to hold all of that, without losing the personal thread that makes people stop and actually listen.
Solutions
We run one of our most comprehensive scopes for Chantal across reels, carousels, YouTube, email, blogs, landing pages, Meta ads, and LinkedIn. Everything is built around her voice and her story, with the brand and the business moving together. We also coordinate her podcast, weaving Chantal's founder perspective into longer form content that deepens her authority across the finance space.
