FRAG_08
Alia Fragrance
Alia Fragrance
Brand and launch for a fragrance house. Building desire for a product the internet can’t smell.
the brief
- client
- Alia Fragrance
- services
- Brand Identity · Launch Strategy · Content Production
- industry
- Fragrance & Beauty
What the client needed,and what we built.
What the client needed,
and what we built.
Fragrance is the hardest product to sell online — the one thing that matters can’t travel through the screen. Everything around the scent has to do the persuading: the world, the imagery, the story.
An identity built on mood and material — light, texture, and art direction that suggest what the fragrance feels like. Launch content produced as a single coherent campaign across social, email, and the site, so the brand arrives fully formed rather than assembling itself in public.
the result
what changed
01
A fragrance brand whose presence does the sensory work the screen can’t. Launch timing and results to be published once confirmed with the client.
Next case study
Real Deal →