Intersign
Signage
Branding
Web design
Marketing
Melbourne
Intersign is a Melbourne-based signage and display company celebrating 10 years in the industry. They design, engineer, and install signage for landmarks like Melbourne Airport's Terminal 3, Marvel Stadium, Footscray Hospital, and Crown Plaza Geelong. Everything from concept to installation is handled in-house by their team of designers and fabricators.
Summary
MD Media partnered with Intersign to build their digital presence from scratch through on-site content production, video storytelling, and a structured social media strategy that turns a decade of landmark projects into consistent, visible online content.
Challenge
Intersign had spent nearly a decade delivering signage for airports, hospitals, stadiums, and high-rises across Melbourne, but none of that showed up online. No active social channels. No content showcasing their portfolio. Word of mouth had carried them, but potential clients searching online had no way to see the calibre of work they deliver.
Solutions
We embedded ourselves in Intersign's operations with regular warehouse visits, on-site filming at completed projects, and structured video interviews with key team members. We built a content strategy around their real work: project breakdowns, behind-the-scenes footage, installation captures, and carousel posts that walk viewers through the design-to-install process. The result is a growing digital presence that finally matches the reputation they've built on the ground.
