Pattons

What the client needed,

and what we built.

An established Melbourne hospitality name with a loyal in-person following — and an online presence that didn’t reflect it. Posting was sporadic, the visual style shifted from month to month, and the feed undersold the actual experience of being there.

We moved Pattons onto a monthly production rhythm: one shoot day covering food, space, and people, feeding a pre-planned calendar across Instagram and Facebook. A tight visual system — consistent grading, recurring formats, a recognisable voice in captions — so every post is unmistakably theirs.

Social management sits with the same team that shoots, so what performs directly shapes what gets produced next month.