Pattons
Construction
Branding Strategy
Social Media Management
Content Creation
Melbourne & Sydney
Pattons design and build large-scale fabric shade structures for some of Australia's biggest events and venues. We manage their social media presence across all platforms and produce content that does justice to the scale and craft of their work.
Summary
Pattons are one of Australia's leading custom fabric structure companies, delivering large-scale builds for major events, venues, and sporting occasions across the country.
We manage their full social media presence and produce content that matches the ambition of their work. From product launches like the IC8 to landmark builds at the 2026 Australian Grand Prix, we take what they create physically and make it land digitally. Refined, project-led content that builds brand credibility and keeps Pattons visible in the spaces that matter.
Challenge
Pattons operate at the intersection of construction and events, which means timelines are tight and installs often happen close to or during live events. Getting content captured, cleared, and published around active builds, event restrictions, and site access requirements demands precise planning and fast execution. The work doesn't wait, so neither can the content.
Solutions
We built a content workflow around Pattons' project schedule, planning shoots around install timelines and coordinating access ahead of time so we're ready when it matters. Rather than just capturing the finished build, we followed the journey from the ground up, filming the ongoing construction process to tell the full story of how these structures come to life. By staying close to their team and understanding what's coming, we document the work at every stage without disrupting operations. Every piece of content is planned, shot, and turned around with the event calendar in mind, keeping their socials active and their brand present even during their busiest periods.
