You know visibility is the unlock. Something keeps getting in the way.
Every founder we talk to says the same thing. "I need to be posting more video. I need to run Talking Heads ads. I just don't have the setup, the time, or the plan."
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So the phone stays in the drawer. The ad account keeps running the same static creative. And the brand keeps sounding like everyone else.
You sit down to film and freeze
No prompts, no plan, no one directing. You record three takes, hate all of them, close the app.
Your ads look like ads
Stock footage, graphics, a voice over. Meta doesn't reward it. TikTok doesn't reward it. Your cost per lead reflects that.
One shoot, three posts, then silence
You do a shoot every six months, post for two weeks, then go quiet while the team asks what's next.
You're paying for an editor to chase you for footage
The bottleneck is never the editor. It's the source material. Without a system to capture it, nothing ships.
A founder, looking down the barrel, sharing a real point of view. That's it.
Talking Heads is the highest trust, highest converting content format on the internet right now.
Two ways to work with us.
Pick the one that matches where you are.
Both start in our podcast studio. The difference is what happens to the footage after.
Talking Heads Content Shoot
For founders and brands building organic presence. A half day multi cam shoot, cut for long form and short form social. Your content calendar sorted for the quarter.
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Pre production strategy and hook planning
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Half day multi cam shoot in our Melbourne studio
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Full production team, lighting, audio, direction
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One long form piece (YouTube or podcast length)
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Six to ten short form vertical cut downs
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Captions, b roll, on brand graphics
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Delivered ready to post across every platform
Best for: Founders and brands scaling organic content
Talking Heads Ads Package
For founders and brands building organic presence. A half day multi cam shoot, cut for long form and short form social. Your content calendar sorted for the quarter.
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Everything in the Content Shoot
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Hook bank built from your offer, objections and proof
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Four to eight ad ready creatives in vertical and square
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Multiple hook and CTA variations per concept
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First three second pattern interrupts baked in
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Captions burned in for sound off viewing
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Naming convention and creative testing roadmap
Best for: Businesses running or about to run paid
IN THE CALL
From booking to ads live in under three weeks.
Discovery call
Twenty minutes. We learn about your offer, audience, and where the content is going to live. You leave with a clear recommendation on which package fits.
Pre production
We build the shoot plan. Hooks, stories, proof points, questions, angles, wardrobe. You show up prepared, not scrambling.
Shoot day in the Melbourne studio
Half day. Multi cam. Full crew. We direct the conversation, pull the best takes, and capture b roll while we're at it.
Edit, cut, deliver
Long form edited first. Short form cut downs next. Ad creative finished last with testing notes. All delivered in your drive, named and ready to run.
From booking to ads live in under three weeks.
Discovery call
Twenty minutes. We learn about your offer, audience, and where the content is going to live. You leave with a clear recommendation on which package fits.
Pre production
We build the shoot plan. Hooks, stories, proof points, questions, angles, wardrobe. You show up prepared, not scrambling.
Shoot day in the Melbourne studio
Half day. Multi cam. Full crew. We direct the conversation, pull the best takes, and capture b roll while we're at it.
Edit, cut, deliver
Long form edited first. Short form cut downs next. Ad creative finished last with testing notes. All delivered in your drive, named and ready to run.
Why This Works
Built by people who run the ads, not just shoot the content.
Most studios hand you a nice video and wish you luck. We cut every piece with the platform, the algorithm, and the ad account in mind. That's the difference.
Hooks first
Every cut opens with a pattern interrupt in the first three seconds. Thumb stop or it dies.
Platform native
Vertical for Reels and TikTok, square for feed, 16:9 for YouTube. Same message, built for each format.
Sound off ready
Captions burned in, text overlays clear, story legible without audio. Because 85% of feed viewing is silent.
Library, not one off
You walk out with enough creative to run paid for a quarter and post organic for longer. No creative fatigue.
What you're probably wondering
01
What are Talking Heads in content marketing?
Talking Heads is a video format where a founder, expert or host speaks directly to camera, usually in a podcast or interview style multi cam setup. It builds trust fast because the viewer sees a real person share a real point of view, which is why it outperforms most other formats on social and in paid ads.
02
What is a Talking Head ad?
A short form video ad built from Talking Heads footage. Usually vertical, 15 to 60 seconds, with captions, b roll and a hook in the first three seconds. They convert well on Meta, TikTok, YouTube Shorts and LinkedIn because they feel like organic content, not polished ads.
03
Do I need a script?
No. We run a pre production session to pull the strongest hooks, stories and proof points out of you, then build a shoot plan with talking points and questions. You show up, we guide the conversation, we cut the winners.
04
How many ads can you get from one shoot?
A single half day Talking Heads shoot typically produces one long form piece, six to ten short form social cut downs, and four to eight ad ready creatives in vertical and square format. Enough creative to run paid for a quarter without burning out.
05
Where is the studio?
Our podcast and content studio is based in Altona North 15 minutes from CBD, fully equipped with multi cam, cinema lighting, broadcast audio and a full production team on the day. You show up, we handle the rest.
06
Can I run the ads myself or do you manage them?
Both. The creative is yours to run however you like. If you want us to plan, launch and manage the paid side as well, we handle that through our Ongoing Marketing service.