7 Simple Steps to Build a Personal Brand That Attracts Clients, Jobs & Sales
- Info MD Media
- Jul 24
- 3 min read
Updated: Jul 25
Let’s be real. These days, people don’t hire logos. They hire you.
Whether you’re a designer, founder, fitness coach, or freelancer, your face, voice, and story are your best assets.
You don’t need a 20-person media team to stand out.
You just need clarity, consistency, and a system.
Here’s the good news: building a personal brand doesn’t have to be overwhelming.
Here’s the better news: you can start today.
In this blog, we’ll walk you through 7 steps to build a personal brand that gets attention and results.
Step 1: Be Relatable (Not Perfect)
People connect with people. Not polish. Not perfection.
Start by showing up as yourself. Not the LinkedIn version. The real one.
Talk about your wins, but don’t hide your weird hobbies or the days you feel like quitting.
If you're obsessed with running, baking, or indie horror films, say it. That’s your edge.
Your quirks are your credibility. People buy from people they get.
Read More: Best Content Strategy for Founders
Step 2: Film Everything
One of the best decisions you can make early on? Get a hard drive.
Seriously. Start saving your b-rolls, random thoughts, and low-fi moments.
That behind-the-scenes footage becomes content gold later.
Whether you’re documenting a build, a client call, or just setting up your workspace, film it.
Every 10-second clip is a story waiting to be told.
Step 3: Choose Your Niche & Narrative
You can’t be for everyone.
So decide who you do want to serve. Are you the go-to voice for:
Women in tech?
Freelancers building from scratch?
Creative athletes who love side hustles?
Pick your lane. Then build your narrative around it.
Your niche helps people find you. Your story makes them stay.
Step 4: Create One Weekly Pillar Piece
Feeling overwhelmed with content? You need a system.
Start with one solid, long-form piece of content each week.
A newsletter, blog, or LinkedIn post. This becomes your pillar content.
From that one piece, you can:
Repurpose into 5-7 short-form reels or posts
Send it as an email
Turn it into a podcast or YouTube script
Save insights for future ebooks or digital offers
Focus on one thing. Make it valuable. Then squeeze every drop out of it.
Step 5: Build a Simple Funnel
Let’s say someone finds your content.
Then what?
You need a way to catch that attention and nurture it. Create a basic landing page with:
Your value offer (free checklist, guide, workshop)
A simple form (email capture)
An automated follow-up (email series or DM flow)
Even a one-page site can turn viewers into clients.
Also Read: How to Build a Brand that Sells
Step 6: Post Daily (But Reuse Content)
Consistency is key.
But that doesn’t mean creating new content daily.
It means showing up daily with intention.
Here’s a flow:
Monday: repurpose your long-form piece
Tues-Fri: share quotes, clips, or carousel breakdowns
Weekend: go low-lift – repost or share a behind-the-scenes
Your past content is your best friend. Reuse it. Tweak the hook. Change the format.
Step 7: Stay Human
The algorithm might love viral trends. But people love real ones.
Say something honest. Tell a story that makes you nervous to post. Share the messy process, not just the polished final cut.
This is the content people remember. Your vulnerability is your marketing.
Bonus: Why Most Personal Brands Stall
Most people give up because they overthink and under-execute.
They compare their Chapter 1 to someone else's Chapter 20. Don’t fall for it.
You don't need 100k followers. You need 100 people who trust you.
Ready to Fix the Gap?
If you know you’ve got something valuable to share but you’re struggling to turn it into a clear, visible personal brand, you’re not alone.
We’ve helped founders, creatives, and consultants in Melbourne and beyond show up with clarity and confidence.
Your brand doesn’t have to be loud. Just louder than silence.
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